Promoting access to learning in Morocco’s remote areas

This is the story of a boy born in Tazouka, a small village in Morocco’s Errachidia province, Haddani Abdu. He never entered a classroom. He never learned to write his name on a blackboard. He never counted beyond the numbers he heard from others.

As a boy, he watched from a distance while other children carried books and walked towards a future he knew would never open for him.

Every business, including our Holding, relies on numbers, strategies and markets. But none of these would exist without classrooms like the one Haddani once dreamed of. Without the chance to learn, to practise, to grow, there can be no prosperity - for individuals, for communities or for companies like ours.

Born without the opportunity for education, Haddani held on to something else: a promise. That one day, things would be different. And just as Haddani kept his promise, we made ours. Softquo is committed to help those who bet on the one card that always pays off: education.

Our strongest hand

In 2012, the boy’s promise became action. Haddani Abdu founded the Initiative Association to create what he had been denied: a school. He knew first-hand that in Morocco, only a third of children leave school truly able to read and understand a simple text. For girls, for poor families, for remote villages, the barrier is greater - as education often fails to arrive.

Our incredible team saw Haddani’s work, felt its urgency, believed in its power and brought his story to the Holding. Today, together with the Initiative Association, we support the daily life of the school so its doors never close - keeping the boy’s promise alive.

We ensure that 80 children have exercise books to write in, pencils to hold and transport to reach the school even from the most remote villages. We support the two teachers so they can continue guiding their students with dedication and hope. And we stand beside the most vulnerable families - those who would otherwise be forced to choose between sending a child to class or keeping them at home.

I never had the chance to go to school, and I suffered for it. I did not want the same to happen to the children of my village. Thanks to the support of Softquo, we have been able to help the most vulnerable families and keep the school running throughout the year.

Haddani Abdu, founder of the Initiative Association

Haddani had to become a man to give his village what he never had. We too had to grow - starting small, with only conviction, until we became an international holding strong enough to give back. Because true strength is never in the hand you keep, but in the hand you play for others.

Want to meet Hadani and the children? Watch the video!